Lifelock home page, Todd Davis flashing his card

Americans know well about Identity theft and the company lifelock.com which has done huge campaigns all over the U.S. The company caught the right market at the right time. After all, the Americans lost $56.6 Billion in 2006.

What is interesting is the co-founder of the company has formed the idea in jail when he himself was victimized and had to spend one week in jail clearing off the allegations and proving that it was a case of identity theft. The business really caught the attention of the media once the US senator provide support publicly for the business.

The way it works is simple. They set fraud alerts with credit bureau on your behalf and recover damages in case of an fraud actually happens.

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They have complete lifelock review and plan comparison at this URL http://www.lifelockpromotioncode.net/blog/comparing-the-cost-of-lifelock-to-the-cost-of-identity-theft/

Further reading
LifeLock. (2008, April 21). In Wikipedia, The Free Encyclopedia. Retrieved 09:07, April 29, 2008, from http://en.wikipedia.org/w/index.php?title=LifeLock&oldid=207090710