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Letters from Santa, The Business about Beliefs

There are many controversies surrounding the commercialization of Santa and about his mere existence. Santa has survived more than a century and he only seems to be getting bigger and bigger every year.  As the Internet grows bigger, the world is becoming smaller and smaller. The divide between cultures and beliefs is becoming even more thin. For example, Japan, a non-religious country, Santa and Christmas is very popular. But Christianity as a religion is only less than 2%.

Parents give gifts packages from Santa. Kids do believe that. A whopping 86% of the American kids believe in Santa. As long kids believe, who cares if Santa really exists or not, whether he can really climb down the chimney with his fat belly or not.

Coca cola is accused of the corporate red color of Santa’s suit. Coca cola denies saying it as a “happy coincidence”. They cite 1881 portrait of Santa by Thomas Nest as the beginning of Santa and Coca cola has nothing to do with the color.

Many people argue that Christmas is overly commercialized and so is Santa. Many people believe that they are spoiling the kids by telling lies about Santa.

Whatever the controversies, to receive a letter from Santa during Christmas is a wonderful feeling of achievement and affirmation that Santa exists and rewards good behaving kids.

http://www.PackageFromSanta.com  claims that they are the original Santa Company offering original letters from Santa and packages endorsed by Santa.

Here a few links on their website.

Santa Letters

letters_packages_from_santa.png

Reference :
“Santa Claus.” Wikipedia, The Free Encyclopedia. 8 May 2008, 00:18 UTC. Wikimedia Foundation, Inc. 9 May 2008 <
http://en.wikipedia.org/w/index.php?title=Santa_Claus&oldid=210925622>.

Printer and Refill Business model

A few years back, I purchased an Ink-jet printer. I thought it was very inexpensive. Little did I realize that the running costs surpassed the printer cost itself in just a matter of three months. And I was using color printing very rarely.

Why is that ?

The manufactures usually sell ink-jet printers at such a small cost that, it does not even cover the manufacturing expenses. So, how do they make money? Yes, they make money from the Ink Refill cartridges. The business model is same as the Razor and Blades business model. You buy the main unit for very less and you keep keep paying for the refills as long as you use the main unit.

The ink-jet printers are even more strict, in the sense that you have to use the company’s own ink cartridges. They now have an IC chip on the cartridges that detects, if it is compatible or not. Usually the duplicate refills fail. If you try to open and pour the ink into the cartridges also, it may not work always. You are tied to the printer for the rest of your life. This is an insane business model. HP, Canon, Lexmark they all make more money on the ink cartridges than the printers itself.

For example , A Canon  Pixma color printer costs only 49$ dollars. But check the ink cartridges prices, they cost 18$ for each color. You need 4 colors, RGB + Black.  For ink alone the total cost is 72$.  And I am talking these prices on a discount online store. If you buy in your local store, it may cost even more.

Is a color Ink-jet printer  worth having at home or office. What is the solution to this problem?
I stopped using color Ink-jet printer and I don’t keep a photo printer too. I go to a nearby digital printing service and get my photos printed. For documents I use a b/w laser printer. But my printing needs are very small.

For others you will need go for OEM Ink-jet cartidges  on online ink stores like http://www.inkers.biz
Inkers.biz  is a online store for all printing needs, for laser as well as ink-jet cartridges.

Few links on inkers.biz
Inkjet cartidges
Toner Cartidges
Inker.biz have original, OEM and re-manufactured cartridges. They offer one year guarantee on all products.
Guarantee on PC consumables ? I don’t get it too.  But check inkers.biz

Further reading

Ink cartridge, http://en.wikipedia.org/w/index.php?title=Ink_cartridge&oldid=209910761Freebie marketing. (2008, April 30). In Wikipedia, The Free Encyclopedia. Retrieved 02:04, May 5, 2008, from http://en.wikipedia.org/w/index.php?title=Freebie_marketing&oldid=209249127

Prices quoted in the articles from http://www.superwarehouse.com/Canon_PIXMA_iP2600_Photo_Printer/2435B002/p/1508714

inkjet_cartidges.png

The one that breaks, creates.

Lifelock home page, Todd Davis flashing his card

Americans know well about Identity theft and the company lifelock.com which has done huge campaigns all over the U.S. The company caught the right market at the right time. After all, the Americans lost $56.6 Billion in 2006.

What is interesting is the co-founder of the company has formed the idea in jail when he himself was victimized and had to spend one week in jail clearing off the allegations and proving that it was a case of identity theft. The business really caught the attention of the media once the US senator provide support publicly for the business.

The way it works is simple. They set fraud alerts with credit bureau on your behalf and recover damages in case of an fraud actually happens.

Lifelockpromotioncodes.net is giving away  lifelock promo codes

RD32 is the only Authorized lifelock promo code to offer 30 Days Free and an exclusive discount

They have complete lifelock review and plan comparison at this URL http://www.lifelockpromotioncode.net/blog/comparing-the-cost-of-lifelock-to-the-cost-of-identity-theft/

Further reading
LifeLock. (2008, April 21). In Wikipedia, The Free Encyclopedia. Retrieved 09:07, April 29, 2008, from http://en.wikipedia.org/w/index.php?title=LifeLock&oldid=207090710

Celebrating Mother’s Day with Gifts and Flowers

Mothers Day is celebrated in the U.S on every second sunday of May. But little did I know that Mother’s day is celebrated across the world on different dates and on different dates.

Back in India, we used to think that all these Celebration days like Mother’s day, Father’s day etc., were all ploys of the Greeting Card companies like Archies and Hallmark, which have a huge market share in India. But I realized that it is not true. These days did exist since long. Only it were new in India.

In Britain and Ireland, Mother’s day is called Mothering Day. In some parts of the world, it is called as ladies day or women’s day.

We take many things granted from a Mother. From making breakfast, washing clothes and taking of care of kids and all the chores, we assume that she does it so effortlessly. But Mothers do go through a lot of stress with kids and nagging husbands and what might be even more frustrating, is not being appreciated enough.

I think it is a wonderful idea even if the day did not exist in history at all to celebrate Mother day with at least a Mother’s Day Flower

For other Gifts, follow these links on 1800Flowers.com

Mothers Day Gift Baskets
Mother’s Day Flowers

 Mother’s Day Gifts by 1800

Additional Resources 

Mother’s day page on Wikipedia

Some more web2.0 gift ideas for mother’s day 

Stay-at-home moms: Are they appreciated enough?

Outsource your academic studies too !

I bring you yet another custom writing company, which promises to do writing for you anything from Essays to PHD thesis. The company’s slogan itself is “We will write anything…!”. Unipapers.org

I think writing custom papers or essays is not an easy task. If the company does what they say , Students have a lot to feel happy. I wish there were services like these, when I was in college. Students of present generation are a lot more busy than a decade ago. They have time for everything but for studies. iPods, iPhones, MySpace, Facebook , they have a lot more to do than study.

If you can afford, you can completely outsource to your writing requirements to custom writing to companies like these and save your time for better things. If you have finished writing but need EditingTerm Paper , they have that service too.

I wonder, if there is any need to outsource your own research papers or term papers to companies like these. Imagine Larry Page or Sergey Brin outsourcing their thesis . Google would not have been here. Anyway, different people have different needs, if you are running short of time and resources, then it is good to outsource than spend sleepless nights.

Thoughts aside :
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7 Reasons Why General Directories is a thing of Past.

Seven Reasons why you can safely ignore general directory submission

1. Majority of the population has switched to Search. No one is going to a directory site looking for information, unless it is a niche business directory like import, export operators or some business specific directory.
2. General directories do not drive any traffic, for the same reason as #1.
3. Submitting for SEO Reasons ? Even if the home page and a few categories page have some page rank, the specific page, which you fall into may not have any page rank
4. The directory is not crawled fully by any search engine, considering the number of pages.
5. General Directories serve no purpose except for a little revenue for the operator on sponsored ads.
6. Previous generation FFA sites[Free for all links], have turned into directories. They serve no purpose.
7. Google has recently reduced the page rank for many general directories, some have fallen from six to three. Just to undermine the artificial link juice they pass, while serving no purpose.

Thoughts aside :
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Is Indian IT heading for a fall ?

According to this story on Economist , Indian IT is facing some severe challenges which
needs immediate attention and changes in the outlook and operations http://www.economist.com/business/displaystory.cfm?story_id=10286436

The major challenges faced by India IT are
1. Shortage of skilled labour and IT schools . Though India churns out 200,000 engineers per year, only less than 25% are immediately useful for IT jobs.
2. Direct operations from Majors like IBM , Accenture, Oracle etc.,have increased their head count to match the natives. due to which India IT companies may now has face competition from within India.
3. India IT did not graduate to higher end money making skills like consulting or designing, due to which India will have to survive with lower end jobs which means lower end pays.
4. Severe Infrastructure problems.
5. Rising salaries. Salaries are rising 10-15% per year for the past five years. Means less profits for IT companies every year.
6. Emerging competitions from countries like Vietnam, Thailand , Russia and other parts for Europe.
7. High rate of Attrition. Which is a major factor for projects getting delayed or cost overruns.
8. Rapid appreciation of the rupee against dollar is killing profits for IT Companies. 16% over past 5 years.

There could other factors like the Difficulty of Market Entry in India by foreign companies, due to the maze of legal hassles and complex taxation system, double taxation and other legal difficulties. Unstable Government, constantly changing Tax rules and benefits for companies, Stock Market shooting for stars. Tension with neighbors and terrorist problems.

Thoughts aside :

Try to get appropriate knowledge of the best search engine marketing services. It is essential prior to start an internet marketing program aiming at generating good revenues. A few websites there, offer cheap web hosting and also offer domain names that suit your business. Visit these websites for cheap web hosting services if you’re on a tight budget. They help you by providing a handsome web design. And they offer good deals if you are looking for wireless internet providers.

Hosting Guide for Small Businesses

If you are shopping around for a website hosting company to host your site you will be trouble sorting out all the hosting offers which offer the same hosting packages for more or less the same price.

www.smallbusinesswebhostingguide.com presents reviews website hosting companies in the world ranked by independent website hosting review and also rankings set by the users.

The small business web hosting companies featured on the website are ranked based on reliability, value for price, custom support effectiveness, user feedbacks, user friendliness and hosting awards they have achieved.

Almost all websites presented there offer 1 free domain with any hosting package with 30 day money back guarantee.

The website also has few articles on how to zero down on a hosting company like how to find a host based on your requirements like disk space, bandwidth and budget etc.,

So, next time when you plan to open your own website, choose one from the www.smallbusinesswebhostingguide.com. It will definitely make things easy.

Thoughts aside :

Proper implication of seo services can convert your ordinary web site into money making machine. Just visit the professional web development sites, for a smart web design. We will get you at the top of search engine ranking. A few companies there offer cheap web hosting services and provide dedicated servers. Visit these websites, if you need professional business web hosting.

14 Important Things to Consider when you hire a SEO Company.

Important Things to Consider when you hire a SEO Company.

SEO Companies have come a long way from being freelance work to professional business houses.
However, there are competent companies and not so competent ones.
You have to judge for yourself, before you sign up a contract.
Here is a list of 14 essential questions you need to ask the SEO company or get clarification upon.

1. The number of years they have been in the SEO Marketing Business.
2. How well they rank for their own site. And how professional it looks.
3. The scope of Search Engine Optimization work.
4. Whether or not the company is only a Link Building Company
5. They provide you any verifiable client testimonials
6. Do they guarantee top results. Real Internet Marketing companies, know that they cannot guarantee.
7. If they do PPC for you. Only Professional companies do this.
8. Will they do keyword research for you as a part of SEO Services or is it extra.
9. Any recurring fees even if you cancel the contract.
10. Whether the links they buy are permanent of any monthly fees is included.
11. Whether they employee different techniques for different Search Engines.
12. Any black hat techniques they might use. Caution!
13. It they charge for the number of links they may acquire. Not all links are same. Caution.
14. Their previous successful SEO contracts and if they can be verified in Search Engines like google

Thoughts aside :
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7 Reasons why people fail to Make Money Online.

Only 6-9% of the people who start online business see success within first 1-2 years.
Only 1% of the above the people make money online almost equal to a day job’s salary.

Why do so many people fail , here are the top 7 reasons.

1. Not executing all the steps required.
2. Lack Training and support.
3. Not investing enough time to learn and improve .
4. Blindly following the crowd.
5. No money to invest.
6. No spending enough time on marketing
7. Giving up early.

Thoughts aside :
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